Star Trend meet the future丨 GXW Ceramics 2023 mid-year strategic seminar was successfully held

On July 14, the "Star Trend  Meet the future" GXW Ceramics 2023 mid-year strategic seminar was held in Foshan·GXW Ceramics headquarters. Wang Guisu, general manager of Guanxing Ceramic Enterprise Group, Mr. Wang Jintang, general manager of GXW Ceramics brand, Yan Runming, design director of GXW Ceramics and senior brand leaders, national core distributors, GXW Sales Department, Marketing Department, etc. jointly attended this meeting to discuss and witness the future development of GXW ceramics.

Three years dormant, ceramic industry ushered in a new development, to stand out in the increasingly fierce market competition, need to seize the opportunity to meet the challenges. In such a situation, brand, product, channel, store, team, every link is crucial. The mid-year strategic meeting was held in the hope that in the new industry environment, GXW Ceramics can accelerate the speed and intensity of change, and achieve the goal of win-win cooperation among manufacturers.

On the morning of the 14th, senior leaders of the Group and GXW Ceramics, core distributors and colleagues of GXW Ceramics gathered together to appreciate new texture products. A total of 35 new trend products were displayed in this seminar, including fourteen types satin finished of 1500X750mm, six types polished porcelain tiles of 1500X750mm; seven types boutique medium plate of 800X800mm ; seven types medium plate of 400X800mm and matt finished of 1500X750mm

The new product lineup is huge, showing three characteristics: texture fashion, rich specifications, process innovation,  In particular,skin glaze micro-texture and polished porcelin of onyx design become highlights, attracting a lot of dealers and leaders, in the voting process also gained the most votes, becoming the "most popular trend new products".

In the subsequent strategic meeting, Wang Guisu, general manager of Guangdong Guanxing Ceramic Enterprise Group, made an important speech. He pointed out the necessity and importance of brand upgrading and change through the analysis of market changes and brand marketing in the first half of the year. It is emphasized that we should respond to market changes with the strongest efforts and the fastest speed, and conduct in-depth terminal investigations to promote win-win results for manufacturers.

"Product is king" has always been the most powerful weapon to win the terminal market, how to use product research and development strength and original creativity to stand out in the market, Wang Jintang, general manager of GXW ceramics, shared in detail. He said: the second half of the year will continue to optimize the product structure, to achieve insight into market trends; Listen to multiple suggestions; Based on market research; Comprehensive analysis of product competitiveness; Accurately develop competitive products in the market...... I believe that under the leadership of Mr. Wang, GXW Ceramics will be able to do better and better and achieve a new leap.

The development of the brand is inseparable from the efforts of the terminal, and only firm faith and consistent goals can be victory be achieved. In the subsequent discussion, distributors express their opinions, conduct in-depth discussions and exchanges on products, marketing, services and other issues, and discuss the new terminal method.

Time flies, the sun and moon, say goodbye to the first half of the year, usher in the hope and challenge of the second half of the year, all the Guanxing people are ready. I believe that after this mid-year strategy meeting, we will be able to strengthen our determination and confidence to seek change, move forward at full speed, and achieve new achievements.