Some of the crossovers GXW has played are more powerful than you'd expect

Nowadays, the boundaries of the ceramic industry are more and more wide, new categories, new trends, new fashion continue to emerge, some ceramic brands began to try cross-border marketing, and GXW Ceramics has long been at the forefront of cross-border,【cross-border joint name】 marketing method not only expands brand awareness, but also constantly refresh the image in front of consumers.

In recent years, GXW Ceramics has also played to a new height in terms of cross-border co-branding.

In 2012, GXW Ceramics cross-border co-signed the World Lion King Foshan Huang Feihong Lion Dance Troupe to create the Lingnan art benchmark "Dancing with China" series of activities. Foshan Huang Feihong Lion Dance Troupe, led by the sixth generation of Foshan Huang Feihong's direct disciples, has won more than 80 awards such as world champion, national champion and Guangdong champion, and has performed on many important occasions such as the Great Hall of the People, the World Expo, CCTV Spring Festival Gala and the "National Intangible Cultural Heritage Production Results" exhibition.

This series of activities combines sports marketing, cultural marketing, entertainment marketing and other marketing methods. As a traditional sports event of the Chinese nation, lion dance integrates martial arts, dance and drum music, which conveys the spirit of positive and courageous struggle. With GXW Ceramics gene low-key pragmatic, uphold innovative character of the core characteristics of the brand coinciding.

For more than ten years, the "Dancing China" series of activities continued to be staged all over the country, which not only enhanced the brand's visibility and reputation in the terminal, but also received praise and recognition from the industry and all walks of life. Such a cross-border break not only promotes Lingnan culture, but also gives the brand a new image.

GXW X Sports World Champion

 "Champion's Covenant" is the second cross-border joint name of GXW Ceramics after the "Dancing with China" series of activities. Since 2013, it has collaborated with world champions Wang Liqin, Zhao Ruirui, Xie Xingfang, Zhong Man, Wang Lin, Chen Qi and other world champions to open the champion signing activities.

"Champion's Covenant" series of activities, through the champion's inspirational process, the pursuit of sports art, the dissemination of champion positive energy, the dissemination of GXW ceramics brand positive energy, to the majority of consumers to bring upward, positive, optimistic attitude to life. So far, the cross-border joint activity of "Champion's Covenant" has been deeply popular, and has been praised by the vast number of audiences and consumer friends, to achieve a win-win situation of content communication and brand communication! Greatly enhance the GXW ceramics brand reputation.

Gxw X Women's volleyball champion Zhao Ruirui

In April 2021, GXW Ceramics officially announced Zhao Ruirui, the world champion of women's volleyball and a well-known writer, as the brand spokesperson, and in December of the same year, it made an effort to create "Ruirui’s Home - LAN Mansion", and once again carried out the cross-border joint name to the end.

GXW Ceramics X Zhao Ruirui, is a two-way choice of champions and quality, Zhao Ruirui's spirit of fighting courageously in the arena, as well as the determination and courage to resolutely turn to the literary world, are mirrored by GXW Ceramics' insistence on quality, adherence to the original heart, and continuous transcendent core.

The Ruirui’s Home - LAN Mansion built by GXW Ceramics is the first champion customized house in the industry, and it is also the most shining link in this cross-border joint name. GXW Ceramics is tailored to the actual living needs of brand spokesperson and women's volleyball world champion Zhao Ruirui. The interior is divided into five parts: garden, living room, kitchen, bedroom, study, etc., which deeply combines the series of LAN, textured stone, plain color and so on. 200 square meters of large floor design, not only live comfortably, but also full of taste, to create the ideal home living space for elite white-collar workers.

GXW X National intangible cultural heritage

In recent years, national culture and intangible cultural heritage have become a commercial interface for many brands to enter the consumer circle, and more brands are seeking the dual drive of word-of-mouth and marketing in the traditional culture. As early as 2021, GXW Ceramics integrated the national intangible cultural heritage into the tile design and launched the "LAN series". A cross-border combination of ceramic tiles and national intangible cultural heritage collides with a different kind of spark.

GXW original products -- LAN series, inspired by the light and shadow changes of the aurora, are integrated into the national intangible cultural heritage -- Suzhou embroidery, one of the four most famous embroidery in China and one of the national intangible cultural heritage.

The exquisite Suzhou embroidery pattern is restored to the tiles’ surface, and the tiles’ surface presents a light luster of 12-15° under the action of 3D fine carving technology. 【LAN Series】through the brand new vision and touch explore the product form and sensory enjoyment, bringing a unique living experience to the space.

A series of successful cross-border cooperation of GXW Ceramics is not only the authoritative embodiment of brand strength, but also the winning method for the brand to occupy the user's mind. In the future,GXW Ceramics will continue to integrate and innovate the essence of national tide, intangible cultural heritage, international trends and the living philosophy loved by young people, and create a distinctive brand image through cross-border co-branding, so as to create higher brand value.